In South Africa more companies are adopting the concept and notion of sustainability. Nowadays, many companies are being called to contribute to the sustainable development of the societies they operate in. Mr. Kuseni Dlamini, the Executive chairman of Richards Bay Coal Terminal (RBCT), in his exposition on Globalization, notably pointed out that the core context is to integrate and reconcile economic with the environmental and social concerns.
In the discussion on the corporate role in sustainable development it came out that, in the recent years, major corporations are giving prime emphasis on ‘sustainability’ as a business imperative. Such sustainability is created through strategic partnerships with stakeholders among these being the government, private enterprises and communities. The business and Social Sector Partnerships are fundamentally essential in creating corporate images and value for companies. However this requires deep-seated changes in corporate philosophy and marketing strategies.
